FAQ

• What outcomes can we expect?
  Common objectives include qualified engagement at events, opt-ins collected by your team, content usage, and product trial or redemption activity. Deeper analytics can be handled by your internal teams or preferred partners.
• How fast can we launch?
  4–10+ weeks is typical; faster is possible for focused pilots.Timeline depends on artist approvals, venue confirmations, fabrication, and legal. We’ll give you a simple critical-path plan.
• What budget ranges do these programs require?
  Pilots often start in the low six figures; multi-market programs scale accordingly. Drivers: number of markets, talent tier, build complexity, premiums, and staffing.
• What about artist approvals and creative control?
  We define guardrails early, then route through a single approval path. This includes usage windows, content dos/don’ts, exclusivity, and on-site representation.
• Do we get content rights?
  Rights are negotiated per program.We clarify capture permissions, whitelisting, and paid usage in the SOW; deliverables and windows are spelled out before launch.
• How do you handle exclusivity and conflicts?
  Category exclusivity is standard for the activation; broader terms are negotiable.We disclose potential conflicts early and structure sensible carve-outs as needed.